With the advent of new technologies and the rise of the Internet, all small or large companies are making their presence online, leading to fierce competition between companies. Describing the level of competition in digital marketing, HP Global Director of Technology Vision and Strategy Doug Warner says, “In the world of Internet customer service, it is important to remember that your competitor is just a click away.” .
Today, it is almost impossible to find things or services that are not sold online. With the help of mobile phones and the Internet, we can make purchases without problems from the comfort of our homes.
As companies face stiff competition from rival companies, having a professional or expert who can manage the company’s online presence and help it thrive in today’s economy has become an absolute necessity. Therefore, it is the perfect time to start your journey towards a lucrative career ahead with a digital marketing course in Montreal, Canada.
Scope of digital marketing in Canada
Canada has seen significant growth in digital advertising and marketing. This country has a very high internet penetration with more than 33 million internet users, according to data published by Statista. The data also suggests that the number of Internet users is expected to increase by 34.7 million over the next four years.
Also, social media platforms have become a hub for businesses as they have a large number of consumers. According to Statista, more than 25.35 million people in Canada have a presence on various social media platforms such as Facebook, Instagram, Snapchat, Twitter, and WhatsApp. As Canada has the most connected population, businesses need the help of social media platforms to reach their target audience.
At the same time, social media platforms like Facebook and Instagram provide an online marketplace for sellers and buyers. On these platforms, companies sell their products and services through various marketing tricks.
Now when you have learned the scopes of digital marketing in Canada, you should be willing to learn the most important things about digital advertising. Therefore, we have selected some important points to know about digital ads.
The most important thing about digital ads
- Digital ads are incredibly effective Digital advertising is one of the most powerful tools to reach your target audience through various devices and channels at any given time.
- Digital ads are helped by artificial intelligence and machine learning. With the use of artificial intelligence and machine learning, companies use Big Data to obtain information about potential customers.
- Digital ads can create a large fan base. The visual representation of a product or service leaves a profound impact on the mind of the consumer. Thus, you can turn your potential customer into payers.
- Digital ads are a long-term strategy. Today’s shoppers are far more aware than one might imagine. Therefore, a well-crafted strategy is required to intimidate them.
Without a doubt, digital advertising is the present and the future of the modern business industry. So, make yourself more employable with a course in digital marketing and social media in Montreal. Apply now!
Posted on July 12, 2021