Top 8 Free Coursera Courses on Social Media Marketing Strategy

Social media has become an important part of daily life. From staying connected with our colleagues and loved ones to staying entertained and informed about the trends and news in the world. An estimated 4.33 billion people are active on social media worldwide. That is more than half of the world’s population. If you want to advance your career or get results for your business, it’s time to make the most of your benefits.

Social media marketing is more than just having a Facebook or Instagram account. To help you better understand its features and how to create the right social media strategy, enroll in social media marketing courses. These are not just for those who are into marketing and advertising, but entrepreneurs as well. Those who are interested in making a career change should also check out social media marketing as it provides many financially rewarding opportunities. These are the best Coursera courses of 2021 that can get you started.

This six-course specialization offered by the University of Illinois and taught by industry experts focuses on the latest digital marketing skills. Explore the latest findings and theories in digital marketing, covering vital topics such as digital marketing analytics, social media marketing, and search engine optimization. The Digital Marketing Specialization Course will equip you with the proper tools and techniques for web analytics and measuring opportunities and challenges in new media. It will also give you a deeper understanding of data collection and analysis for marketing purposes and the structures and intentions of online consumer activity.

Sign up for free on Coursera here.

Facebook Marketing courses on Coursera offer a Facebook certification upon completion. Photo: Austin Distel // Unsplash

This professional certificate is a six-course program taught by marketing leader and entrepreneur Daniel Kob and one of Coursera’s top instructors, Anke Audenaert, Aptly CEO and co-founder, Adj. UCLA Anderson School of Management Professor. The curriculum is designed to be a stepping stone to your career in social media management. You get the basics of creating an online presence, creating and managing posts, building followers, creating and managing social media ad campaigns, and evaluating marketing results. You will learn skills in digital marketing and get useful tips for social media that you can use for your work or business. Once completed, you earn a Digital Marketing Associate Certification from Coursera and Facebook, as well as access to the new Facebook Certification Career Network, where you can search for your next job.

Sign up for free on Coursera here.

This 5-week course offered by the University of Sydney is taught by Dr. Jonathan Hutchinson, Professor of Online Media and Communication. In this course, you will focus on the darker side of social media and how to create a safe space for everyone on multiple platforms. The first week begins with an introduction to the concepts of social media, including its social and self-representation aspects. The Ethical Social Media course also examines social media users, their approaches and motivations. It also shows social media organizations and their exploitative actions, how to analyze social media data, and how to standardize social media ethics.

Sign up for free on Coursera here.

john-schnobrich-2FPjlAyMQTA-unsplash The Viral Marketing course on Coursera teaches you how to catch up on trends and how to use them to your marketing advantage. Photo: John Schnobrich // Unsplash

This 4-week course offered by the University of Pennsylvania is taught by Jonah Berger, professor of marketing at The Wharton School and author of the best-selling book, “Contagious: Why Things Catch On.” This course focuses on the key concepts behind marketing and equips you with the skills necessary to identify a potential viral idea and use it effectively. The course also explores how social influence affects consumer behavior, the power of word of mouth, and how to maximize your social network.

Sign up for free on Coursera here.

This specialization helps you establish your brand and expand your audience online in a total of five courses. Offered by Northwestern University with Randy Hlavac of Northwestern University and CEO of Marketing Synergy, Inc., the Specialization in Social Media Marketing is continually updated to reflect new trends and concepts in social media marketing. You will receive the proper tools and training in social analytics to help you become a social media influencer. You’ll also get the resources you need to create a complete social media marketing strategy from start to finish.

Sign up for free on Coursera here.

Offered by Rutgers, The State University of New Jersey and taught by your own Rutgers Business School Executive Education Instructor Greg Jarboe, this 6-week course focuses on creating your own influencer marketing template for a variety of B2B, B2C, and non-profit organizations. You will learn how to use the two-step communication flow model to create your social media influence strategy. Engage industry experts with active followers so you can achieve measurable business goals. The course will require a final project in presentation form for your strategy. This is intended to demonstrate your new skills and competencies for future projects for potential employers and clients.

Sign up for free on Coursera here.

firmbee-com-jrh5lAq-mIs-unsplash In Coursera’s content marketing course, you will also learn how to analyze and measure the effectiveness of your social media campaigns and strategies. Photo: Firmbee.com//Unsplash

In association with the University of California, Davis and taught by Sonia Simone, Director of Content for Rainmaker Digital, LLC, this course provides the basic strategies necessary in content marketing to attract and retain customers. In this 5 week course, you will learn how to create, optimize and implement a content marketing strategy, as well as analyze and measure its effectiveness. It will also help you establish your brand through content marketing, develop a framework for strategic copywriting, and create engaging copy.

Sign up for free on Coursera here.

Offered by Facebook and taught by Coursera’s top instructor, Anke Audenaert, this 4-week course will provide you with the critical skills needed to create and manage content. The course will take you in the right direction to establish your brand and create effective social media posts. In terms of managing your social media content, it teaches you how to set up an efficient social media calendar, manage and moderate your posts, analyze results, and build a social media presence. It requires a real-world application through a final project where you will use your new learnings and skills in content management.

Sign up for free on Coursera here.

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Simplilearn and Jagran Partner to Improve Students’ Digital Marketing Skills

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