Wondering how a geofencing marketing strategy can help you increase leads and sales? Do you want to know why geofencing marketing is perfect for your local business?
Why Your Local Business Needs a Geofencing Strategy
There are several reasons to use geofence marketing strategies for local business growth. One of those reasons is that mobile marketing has become commonplace among marketers and the industry.
According to a recent report, mobile devices accounted for almost 55% (more than half) of global web traffic in the first quarter of 2021. Additionally, consumers spend most of their time online using mobile applications.
Experts predict that daily time users spend on mobile apps will reach 227 minutes per day in 2022. That’s reasonable enough to consider that geofence marketing is an essential marketing strategy that your business should use. .
The benefits of geofencing marketing
Although the use of this digital marketing tool has more than enough benefits, I only highlight a few of them.
Custom offers for clients
Geofencing marketing is remarkable in that it allows you to collect consumer data and use the information to better serve them. How? The data you collect enables you to tailor your marketing message and product or service offerings according to the needs of buyers.
It gives you data about your customers and details about products or services that interest them. So by gathering all of that information, you will address your issues and provide attractive offers to increase your ROI.
Increase traffic and sales
As much as Google My Business (GMB) can improve local SEO rankings, a Geofencing strategy can increase your local search visibility. Why? This is because this business model is a location-based marketing tactic that allows you to target shoppers in a defined location using push notifications.
As a result, it allows you to send notifications of:
- New product arrivals
- Special offers
- Discounted products and more
These marketing initiatives help attract more customers and prospects to your business and increase leads and sales.
Better customer orientation
Geofence is also beneficial because it helps you target customers in particular locations with relevant marketing messages and offers at the best times. The software also gives you the option to filter your targets with special targeting features. Also, it allows you to send your marketing content, offers and ad campaigns only to your target market.
Other advantages of geofencing growth hacking include:
- Better data collection
- Personalized customer experience
- Disburse efficiently
How to Use a Geofencing Strategy to Increase Retail Sales
As you can see, geofencing marketing techniques can help you connect with your target customers, increase foot traffic, and build customer loyalty.
By personalizing your offerings and targeting consumers based on customer information, you will grow your business significantly. With that said, let’s consider how to leverage geofencing marketing to increase ROI.
1. Target buyers at the perimeter of your business with geofences
Using geofencing to target buyers in your area is an efficient way to increase brand awareness, drive consumer traffic, and sales. So, use the tool to target potential clients who live and work within your geofence boundary.
Send them notifications of new products, special offers and more. As a result, you will increase your leads and sales.
2. Use push notifications to share your brand story and build trust
Another effective way to drive foot traffic and increase sales at your local store is to share your brand story. Brand storytelling helps you better connect with local customers and build trust. Stories give consumers an inside look at your company culture, helping to establish credibility.
Additionally, you can send push notifications of blog content to help potential customers better understand your business operations. Some local business owners overlook this strategy because they believe that a local brand does not need a blog.
On the contrary, the combination of blogging and push will scale your business faster than you can imagine. This approach is vital because not all consumers will buy on the first visit. So it would help if you nurtured them to qualify as leads.
You can achieve this by regularly sending updates to the latest articles from your blog. It could be content about new products or services, upcoming events, or special offers. However, any content that you share from your blog must harmonize with your brand purpose.
Additionally, articles should be informative and compelling enough to get readers to take action. To do this, you may need to conduct a subsidiary investigation to establish facts and develop your credibility. So use marketing content to nurture them and help them qualify as leads and paying customers.
3. Feed Competitive Customers with Geofencing Strategy
As stated above, the geofence allows you to place your virtual fence around competing businesses and send marketing campaigns accordingly. The ad campaigns you send out help you attract competitive customers to your local business.
This digital marketing tool will help you achieve this goal by targeting your direct competitors’ customers. That is, buyers who buy the same products that you sell to other store owners.
With geofencing marketing, you can send out special offers and other ad campaign notifications to attract consumers to your local brand. It helps you increase sales dramatically.
4. Use the geofence to attract buyers visiting other businesses
This step is similar to the previous technique. But in this case, you are not looking to attract buyers from your direct competition. Instead, you target the customers of your indirect competitors. What do i mean?
Let’s say you operate a car wash or car wash service center, and you have several auto mechanics in your area who specialize in auto repairs. They are your indirect competitors. It is very likely that after auto repairs, customers will want to clean / wash their cars before going home.
Put another way, let’s say you are selling footwear and there are retailers in your area that sell clothing. These are your indirect competitors. Consumers who update their wardrobes frequently are likely to get new footwear to match their clothing. So you can use geofencing to bring them to your local business.
Main geofencing platforms
Many digital platforms offer excellent geofence services. You can use their services to quickly scale your local business. So, these are some of the best geofencing platforms for your consideration:
- Propellant means
- Local scope
- Strong distributor
How does geofencing work?
Geofencing may seem complicated, but it is a simple marketing technique with a fantastic ROI. It allows you to stand out and outperform the competition. So how does it work?
This is how the geofence works:
To illustrate, you have a physical store with local competitors around you. In this case, you have intense competition and you need to outsmart them to drive sales. But how? That’s where geofencing marketing plays a crucial role.
You can use a geofencing strategy to manage consumers in your territory. How? You can conveniently meet this goal by creating a virtual fence at those locations.
Once configured, anyone with a smart device who lives or enters your defined virtual fence territory will automatically be added to your email list. Therefore, email subscribers will receive regular marketing messages and offers through advertising notifications within the next 30 days.
This marketing trick gives you an edge over your competitors. This is because you can set up your geofencing marketing tool near or around your location and attract your customers to your store.
The process also allows you to set a time when your notifications will appear on consumer web pages and mobile apps. That way, you will generate leads and increase sales.
Ready to get started with geofencing?
Based on consumer insights, geofence can help you build your local presence and grow your business quickly with data-driven ad campaigns.
The tool will help you:
- Establish brand awareness
- Generate more local traffic
- Increase potential customers
- Optimize sales
So, use a geofence system to build a virtual fence and market to potential customers within your virtual boundary. Comment below and tell us about your experiences with geofencing.